It's not like I'd want to tell you how to vote or anything, but if you click on the title, you will be taken to a polling place where you can vote for the honorary name for a new Hungarian bridge. (it may take a little time to load even with a fast connection.)
Then you could scroll down quite a bit (or do a "find on this page") until you find Steven Colbert, and then you could click the bubble next to his name and vote for him. He has 3% of the vote as of today.
Or, you could go and vote for Chuck Norris, for all I care -- but just be sure to vote!